“The fact of the matter is, I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything… It’s worth it to me. It’s the way I want to live my life, I want to make beautiful things, even if nobody cares….”
Decoding the Blueprint
Impressive Campaign from Droga5 for the launch of Jay-Z ‘s “Decoded” memoir, each of the book’s over 300 pages were printed and applied to a variety of surfaces throughout 12 major cities worldwide accompanied by a global treasure hunt for fans to locate them all with the help of online clues. Thousands of people joined the hunt, and the Jigga man didn’t even have to spend any of his marketing dollars on the campaign which was entirely bankrolled by Bing!
More about David Droga’s brilliant coup here and check out a slideshow with more of these amazing shots. Jay might have 99 problems but obviously marketing still ain’t one!